SERVICES

At Haley Rae Studio, we help growth-stage and established lifestyle brands bridge the gap between brand storytelling and paid performance. From influencer strategy to ad-ready UGC, we turn your content engine into a growth engine — without adding noise or complexity.

where STRATEGY
meets creative that 

performs

DISCOVERY & STRATEGIC AUDIT

A foundational deep dive into your content, creative, and paid performance strategy. We’ll uncover what’s working, what’s not, and what’s missing — then map a smarter path forward.

  • Content + creative audit across all marketing channels
  • Influencer, UGC, and affiliate program performance review
  • Conversion-focused analysis of ad creative and messaging
  • Strategic roadmap for quick wins and long-term growth

BRAND-TO-PERFORMANCE PLAYBOOK

Custom frameworks, creative guidelines, and briefing systems that align your brand, influencer, and paid teams — so your content drives both connection and conversion.

  • Content briefing templates that bridge brand & performance
  • Clear messaging frameworks for scroll-stopping hooks
  • Paid + influencer alignment for conversion-optimized campaigns
  • Strategic storytelling that scales across touchpoints

GO-TO-MARKET STRATEGY

Launch smarter with positioning, content planning, and channel strategy that set your brand up to scale — from campaigns to evergreen growth.

  • Launch positioning and hook development
  • Content calendars across influencer, paid, and organic
  • Creative strategy tailored to each stage of your funnel
  • Strategic rollout plans for evergreen and campaign launches

ONGOING CONSULTING & SUPPORT

Fractional support across influencer, UGC, and paid creative — giving your team a strategic partner to shape content, optimize campaigns, and scale what works.

  • Weekly or monthly strategic consulting
  • Influencer + UGC talent sourcing and brief review
  • Paid creative analysis and testing recommendations
  • Always-on support for content, performance, and growth

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